Privacy Policy - MemoriTree

MemoriTree is owned and operated by Albatross Ecommerce LLC ("we," "us," or "our"). Your privacy and trust are our highest priorities. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, create a memorial, or use our services.

1. Information We Collect

Personal Information: Name, email address, phone number, and payment information (processed via secure third-party processors) when you create an account or make a purchase.
Memorial Content: Photos, stories, tributes, and other media you voluntarily upload to public memorial pages.
Usage Data: Technical information such as your IP address, browser type, device information, and pages visited. We specifically use PostHog to collect and analyze this data to improve our platform's performance.
Sensitive Data Disclaimer: By creating a memorial or posting tributes, stories, or obituaries, you explicitly consent to the public processing of any sensitive personal data (such as health information, religious beliefs, or political opinions of the deceased) that you voluntarily choose to include in that content.

2. How We Use Your Information

To provide, maintain, and improve our memorial services.
To process transactions and send order confirmations.
To communicate with you regarding your account, updates, or support requests.
To monitor the integrity and security of our platform.
To comply with legal obligations.

3. Data Sharing and Disclosure

Service Providers: We share data with trusted third-party vendors for payment processing (e.g., Stripe), hosting, email delivery, and analytics. These providers are bound by confidentiality agreements.
Legal Requirements: We may disclose information if required by law, subpoena, or to protect the safety and rights of MemoriTree or others.
Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred as a business asset.
No Sale or Sharing for Advertising: We do not sell your personal data. Furthermore, we do not share your personal data with third parties for cross-context behavioral advertising or tracking purposes.
Protection of Memorial Authors: We strictly protect the privacy of our users. We will not disclose the identity, email address, or personal information of a memorial author to any inquiring individual or third party unless explicitly authorized by the author or required by a valid legal process (such as a subpoena).

4. Data Retention

We retain memorial data indefinitely to preserve the legacy of loved ones, unless removal is requested by the account holder or authorized family member. Account and transaction data are retained as long as necessary to fulfill legal and accounting requirements.

5. Security

We implement industry-standard security measures, including SSL encryption and secure servers, to protect your data. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Access and Correction: You may access and update your profile information via your account settings.
Deletion: You may request the deletion of your account or specific data by contacting support.
Cookies: You can manage or disable cookies through your browser settings.
Marketing Communications: You may opt out of receiving promotional emails from us by following the 'unsubscribe' instructions included in each email. Please note that even if you opt out of marketing emails, you will continue to receive transactional messages regarding your account (such as payment receipts or security updates).

7. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If we discover such data has been collected, we will delete it immediately.

8. California Privacy Rights

Residents of California have specific rights under the CCPA/CPRA, including the right to know what personal information is collected and the right to request deletion. To exercise these rights, please contact us at the email below.

9. Rights for Users in Europe and the UK

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), you have specific rights under the General Data Protection Regulation (GDPR) and UK GDPR:

Legal Basis for Processing: We process your personal data based on contractual necessity (to provide the memorial services), consent (for the sensitive data you post), and legitimate interests (to secure and improve our platform).
Your Rights: You have the right to request access to your personal data, correct inaccuracies, request deletion ('right to be forgotten'), restrict processing, and receive your data in a portable format.
Complaints: You have the right to lodge a complaint with your local data protection supervisory authority if you believe your rights have been violated.

10. International Data Transfers

MemoriTree operates in the United States. If you access our services from outside the U.S., your information may be transferred to, stored, and processed in the United States.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be posted on this page with an updated effective date.

12. Contact Us

If you have questions about this Privacy Policy, please contact us at support@memoritree.com.