
Dennis J. Reinbold
IndyCar Team Owner and Automobile Dealer
- Lifespan
- 1961 – June 13, 20261961 – Jun 13, 2026
- Location
- Indianapolis, Indiana, United StatesINpolis, Indiana

IndyCar Team Owner and Automobile Dealer
A cornerstone of the Indianapolis racing community and the steward of a multi-generational motorsport legacy, Dennis Reinbold died on June 13, 2026, at the age of 65. The founder of Dreyer & Reinbold Racing was a fixture of the Indianapolis 500 for over a quarter-century, carrying forward a family tradition that began with his grandfather’s work at the Brickyard nearly a hundred years ago. He passed away peacefully, surrounded by his family.
Reinbold was born in 1961, but his story truly began in 1927 when his grandfather, Floyd 'Pop' Dreyer, served as a mechanic on the Duesenberg entry for the Indianapolis 500. This heritage transformed racing from a mere interest into a genetic calling. While others saw the Indianapolis Motor Speedway as a venue, Reinbold saw it as a sacred home. His business ventures, including five automobile dealerships across Indianapolis and Greenwood, served as the stable foundation for his true vocation. These showrooms, featuring brands like BMW and Subaru, were less about corporate expansion and more about an Indianapolis-first mindset that allowed him to remain a permanent fixture in the local sporting landscape. As noted by the Indianapolis Business Journal, his life was defined by a quiet reverence for the sport and a deep-seated loyalty to his community.
In 1999, he co-founded Dreyer & Reinbold Racing alongside Robbie Buhl, a move that solidified his role as a bridge between the city's storied past and its modern competitive era. The team found immediate success, winning its inaugural race at the 2000 season opener at Walt Disney World Speedway. However, the singular pursuit of Reinbold's life remained the Indianapolis 500. Over a 25-year period, his team achieved the remarkable feat of qualifying 53 cars for the Greatest Spectacle in Racing. This persistence defined him as a mainstay of the paddock, a man whose presence was as reliable as the bricks themselves. Even as he transitioned the program to a part-time, Indianapolis 500-focused schedule in 2014, his commitment to the event never wavered.
The culture Reinbold built within his team was famously distinct from the cutthroat nature of professional motorsports. He treated his staff and drivers as an extension of his own family, providing career-defining opportunities for talents such as Simon Pagenaud, who made his IndyCar debut with the team in 2011. Driver Jack Harvey noted that Reinbold's passion and unwavering commitment were evident even during personal challenges, remarking that as team bosses go, there was none better than Dennis. This sentiment was echoed by Conor Daly, who credited Reinbold with building a tremendous culture and providing the chance to compete at the front of the field. According to Racer, this environment allowed the team to reach its peak Indianapolis 500 performance in 2012, when Oriol Servia drove to a fourth-place finish.
Beyond the oval, Reinbold expanded his reach into rallycross in 2016, where his team secured multiple championships in the Global RallyCross and Nitrocross series. He also dedicated himself to the 'Racing for Kids' foundation, serving as a national spokesperson for a charity that has reached over 20,000 children in hospitals. He is survived by his wife, Jennifer Reinbold, and his mother, Delores 'Dee' Reinbold.
The pursuit that defined Reinbold does not end with his passing. His team has already announced its intention to compete in the 111th Running of the Indianapolis 500 in 2027, ensuring that the legacy of the man who bridged a century of racing continues to chase the checkered flag. He will be remembered not for the volume of his voice, but for the depth of his roots and the 53 cars that carried his family name across the most famous yard of bricks in the world.
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When I think of Dennis, I think of the hundreds of rounds of golf we played together over the years with our car dealer buddies. The golf was great, but the real fun was the laughter, the nonstop trash talk, and, of course, the bets. Dennis truly believed that the only thing worse than losing was not having any action. I can’t remember who won most of those bets, but I do know that whenever Dennis was in the foursome, it was going to be epic. Dennis, I hope you’re meeting up with Marc Lockhart, Foxy, Mac the Hack, and all our pals who left us way too early. Keep the action going. Tim Dowling
When I think of Dennis, I think of the hundreds of rounds of golf we played together over the years with our car dealer buddies. The golf was great, but the real fun was the laughter, the nonstop trash talk, and, of course, the bets. Dennis truly believed that the only thing worse than losing was not having any action. I can’t remember who won most of those bets, but I do know that whenever Dennis was in the foursome, it was going to be epic. Dennis, I hope you’re meeting up with Marc Lockhart, Foxy, Mac the Hack, and all our pals who left us way too early. Keep the action going. Tim Dowling