Education
Bob's Graduated from Fairleigh Dickinson University
Graduated
New Jersey, United States
Bob Schmetterer earned his Bachelor of Science in psychology from Fairleigh Dickinson University in 1967, followed by an MBA from the same institution in 1970. He completed his education by attending classes at night for nearly nine years while working full-time. During his university years, Schmetterer worked for the British Motor Corporation, where he developed early marketing strategies for MG and Austin-Healy sports cars. He frequently credited his psychology background as the foundation of his advertising success, noting that understanding the consumer mindset was essential to effective marketing.